William Hill 7.7 / 10

“Britain's favorite bookmaker”

Website: www.williamhill.com

Year estabpshed: 1934

Owner: William Hill plc

Address: 6/1 Waterport Place, Gibraltar

License: Gibraltar, United Kingdom

Bookmaker Type: Traditional

William Hill major strengths

  • Best choice for horse, greyhound races
  • Fast & free of charge withdrawals
  • More than 80 years of experience
  • Great variety of betting markets and products
  • Many payment methods accepted
  • Competitive average payout at 95,5%
  • A lot of live betting options and payment methods
  • Competitive odds on the "Premier League"
  • Exclusive bets that cannot be found on other bookmaker
  • Amazing promotions and free bets
  • A lot of live In-Play markets, live streaming service
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There are some good or bad companies at the betting market, but there are also some legendary brands. And William Hill is certainly a legendary operator. It’s one of the most decorated and oldest active bookmakers in the world. It was founded in 1934 and during its history has been owned by numerous holdings and corporations. WH is listed on the London Stock Exchange since 2002.

It’s very hard to find a bookmaker with the brand recognition of William Hill. They have around 20 000 employees around the world, thousands of betting shops and millions of clients. The company’s operating income in 2018 was almost a billion euros, which speaks volumes about its success. You’ll lose count on WH’s big sponsorship deals. Now they are cooperating with Anthony Joshua, EPL, and some other sportsmen and leagues. William Hill is a truly global brand, as it has licenses in seven jurisdictions: UK, Gibraltar, Spain, Australia (Tasmania), USA (Nevada and other states), Italy, Ireland.

William Hill will impress you with its coverage. It’s one of the best bookmakers to bet on football, tennis, and UK sports (greyhounds, horse racing, cricket, rugby). But they are also really good at ice-hockey, basketball, and some other disciplines. You’ll find events from like 30 sports. But you can also bet on non-sporting stuff: TV, Politics. Try not to be drowned in the sea of selections/markets which bookmaker offers for most interesting events. They add almost 200 markets for big stage football, around 50 for tennis and basketball. And there is a #YourOdds section in the event’s coupon with options which were added by punters. The offer for outrights is brilliant too.

The live section working non-stop here. The bookmaker adds no less than 20 000 events per month from almost all betting categories. And the best thing is that WH opens new markets for live matches, including instant bets. You can follow matches and tournaments via WHTV, animations or radio streams. Use a cashout and “My Favourites” feature for a better experience.

The odds at William Hill are average. The 5% margin at the early line for big stage football or basketball doesn’t sound too generous. Even though payouts are normally higher right before the start of the event. So, if you are into late betting, then you can get a tasty 1.95-1.95 or something. Odds are usually lower in live for about 1-1.5%.

Bookmaker tries to create a comfortable environment for as many bettors as it is possible. That’s why the website translated into 20 languages and supports not only the most popular payment methods (VISA, Mastercard, Skrill, Neteller, Paypal, Euteller) but numerous local systems. Another part of their global strategy is high limits for bets and transactions, which attracts high rollers and professional bettors. Their desktop website may look a bit outdated, but the mobile version and apps are modern and reliable. Well, more than 60% of bets on WH are placed through mobile devices. Promo campaign of WH includes a 50 euros welcome bonus for new players and monthly free bets. Bear in mind, that conditions of bonuses are different for different regions.

At the end of our William Hill review, we should mention the brand’s reputation. It’s one of the most active bookmakers when it comes to responsible gaming. In 2019 WH in cooperation with few other UK brands proposed a 60 million pounds to Gambling Commission in order to help players with gambling addiction. We recommend you to pass verification here before deposit funds in order to have a better experience because some punters have problem with id-check after huge wins. All in all, it’s a very safe bookie with a great reputation. Even though they tend to restrict profitable players after a few months of active play. Bet Now!

Customer Support

Support channels: Email, Live Chat, Telephone, Twitter

E-mail: customerservices@williamhill.co.uk

Support languages: English, French, German, Italian, Japanese, Polish, Russian, Slovenian, Spanish


Max Profit: €2,000,000

Type Of Odds: American, Decimal, Fractional

Sports & Markets

Sports: American Football, Australian Football, Bandy, Basketball, Boxing, Cricket, Curling, Cycling, Darts, Entertainment, Football, Formula 1, Futsal, Gaelic Hurling, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Lifestyle, MMA, Martial Arts, MotoGP, Motor Sports, Olympic Games, Politics, Rugby, Snooker, Special Bets, Tennis, Volleyball, Winter Sports, ?aseball

Additional Betting Selections: Corners

Minor Weaknesses of William Hill

  • Skrill deposits do not qualified for the bonuses
  • Bank withdrawals are charged
  • Low limits at some events

Website Info

Services: Cash out, Live Streaming

Websites Languages:

Restricted Countries: Afghanistan, Algeria, Anguilla, Armenia, Bangladesh, Belize, Benin, Botswana, Bulgaria, Burkina Faso, Cambodia, Cameroon, Cape Verde, Central African Republic, Chad, China, Cuba, Denmark, Djibouti, Equatorial Guinea, Ethiopia, FYROM, France, Gabon, Gambia, Germany, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Haiti, Hong Kong, India, Indonesia, Iran, Iraq, Israel, Ivory Coast, Laos, Lesotho, Liberia, Libya, Madagascar, Malawi, Maldives, Mali, Mauritania, Mongolia, Mozambique, Myanmar, Nepal, Niger, North Korea, Philippines, Poland, Romania, Rwanda, Samoa, Saudi Arabia, Singapore, Somalia, South Africa, Sudan, Suriname, Swaziland, Switzerland, Syria, Thailand, Togo, Tonga, Turkey, UAE, USA, Uganda, Uruguay, Vanuatu, Yemen


Products: Betting, Bingo, Casino, E-Sports, Games, Keno, Live Casino, Lottery, Poker, Virtual Sports

Common Misspellings: Willial Hill, Willia Hil, Williamhill, Willm Hill, Williamhll, Willianhill, willam hill, wm hill, w hill, whilliam hill, william h, william will

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