Betting has been apart sport for many years now and as the increased availability of sports and betting flourish through online forms, it looks set to amplify even more. There’s seldom a household that doesn’t have access to the internet in some form or another, and bettors around the globe have turned their hand to placing their wagers online rather then that of their high street bookmakers. Whilst these bookmakers do still turn over a good trade, the online market has surpassed them with many of the ‘high street’ bookmakers channelling their funds in promoting sports betting online.
All the major betting brands now host comprehensive online sports books with betting available on just about every sport imaginable. You only need to look at the amount of sports betting guides we produce at OnlineBoomaker.eu to get an idea of how vast the market currently is.
The likes of 1xBet, William Hill, Betfair are almost exclusive to its online markets. Between them they trade millions of pounds each week over an array of markets providing a service much preferred by that of their punters. It’s bookmakers like the ones mentioned that can save on overheads such as wages, building costs and expensive rent payments to invest their funds elsewhere and into their websites to offer punters a better deal on their odds and bonuses.
A downside to the online sports betting scene is the increase in scam bookmakers often offering products and prices that are too good to be true. It’s important that whatever site you choose to place your wagers with that they are a reputable company and not just someone trying to take advantage of an unassuming punter.
The US has a massive sport betting following; generally lead by that of the NFL. The format of their bets work differently from of Europe but the amount wagered surpasses that of any sport around the world. Whilst betting on NFL in Europe makes up just a tiny percentage of its overall betting pool, we will take a look at some other sports in and around Europe that pull in the punters.
Horse racing has been synonymous with betting for decades now and long before online betting was even dreamt up. The integration to betting online has been a highly successful exchange for Horse Racing with meetings such as the Grand National pulling in over L300 million in bets alone. With Horse racing being massively popular around the world, it results in the sport being right up there with the biggest online betting markets.
Closely following Horse racing is that of Football (or Soccer). Football is a worldwide sport if ever there was one, but luckily for European bettors we hold some of the most competitive leagues in the world. The English Premier League, Spanish La Liga and Italian Serie A attract not only the best players, but the biggest punters. The range of markets on any one game is simply staggering with many of the larger bookmakers offering up over 100 markets with everything from total goals in the game to the total number of the player’s shirts over the 90 minutes.
Many of the purists in the betting world still stake to claim that the best odds are found in your high street bookmaker. Whilst good offers can still be hand in the old brick and mortar format of betting, the future lies online, and this is why.
It’s like anything in the world, the more competition there is with one product, the harder companies are going to try to get people to buy that product from them. Online sports’ betting is no different. Bookmakers have to come up with new intuitive ways to get people to bet with their betting client and the main catalyst often comes in the form of odds. By competing with fellow companies to provide the best odds, the real winner here is the online bettor as they will be getting much better value for their ‘buck’.
How many high street bookmakers have you gone into that have said ‘if you bet L50 with us today then we will give you a free L50 straight away in your back pocket to bet with as you please?’ If not none, then very few. Online bookmakers can offer hundreds of pounds to new punters and you would be mad to turn this down.
Ease It’s just so easy to click a few times whilst sat in the comfort of your own home to place your bets for the day. It takes so much less time than having to venture to your local bookies and as we all know these days, our time is precious!
Art Aronson is a tenured bottom-line professional sports handicapper. He is the best ROI handicapper in the business. He is not your typical handicapper.
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