When it comes to who is the best sports bookmaker in the world there is a lot of competition out there. For the most part,the major competition is coming from English books lead by William Hill and Bet 365. However another bookmaker has recently made a splash with extensive marketing and some very tempting bonuses and special offers, as well as an interesting point of differentiation.
In this review I take a look at 1xBet and see if their product matches the slick marketing.
For those based outside the UK 1xBet may seem like they have recently appeared out of thin air, but the truth is they certainly haven’t. One of the biggest gaming providers in the world, 1xBet is one of the top 250 biggest companies.
All this of course means that 1xBet is a trustworthy book and you can feel very safe in making a deposit.
As you would expect from all big corporate bookmakers 1xBet come to the party with a very slick looking website, great marketing and a ton of offers, promotions and bonus bets to entice you to make a deposit.
Unlike a sport specific book like Pinnacle, 1xBet also have extensive coverage of all forms of racing. But then again so do most UK and Australian based books so no extra points there.
As expected there is also a huge number of markets across all major sports. If anything 1xBet cover a wider range of sports than Pinnacle, and certainly have many more markets available for each match. For proposition betters there are an amazing number of additional markets for each game, something that Pinnacle doesn’t offer.
While it certainly looks pretty, I wasn’t a massive fan of the 1xBet site in terms of functionality. Unlike some other books, clicking on the menu means loading the entire page again making it frustrating sometimes to drill down to an individual game. Some other sites do this much better where the page does not reload until you get down to specific type of market. Once you are in a game this improves with the use of an accordion menu which makes life easier.
I also found the general navigation a bit frustrating. With so many banners and promotions in your face its hard to find information. The need to scroll down just to get to the sports betting menu to select a sport is also a little annoying.
Really from the outside 1xBet look like your run of the mill sports bookmaker circa 2019. Slick, polished, with loads of markets across an almost infinite number of sports.
Where 1xBet (and to be fair almost all books), fall down is in their odds. Like most books they offer market percentages of 105% for line markets on major sports compared to Pinnacle’s 103%.
It might sound like I’m a bit down on 1xBet for being just another copy, paste sports book that but certainly isn’t the case. In fact, I would go as far as saying that a 1xBet account is a must for everyone!
What differentiates 1xBet from the rest are their promotions and bonus bets.
Yes like almost everyone else they will match your initial deposit up to a certain amount, but its their ongoing promotions that will really get you excited. Whether is $2 lines on selected NBA matches each week, reduced juice on EPL multis, or bonus bets if your NFL team leads at half time and loses, 1xBet has almost every sport covered with some type of promotion.
Will you bet every promotion every week? Of course not. But what if once a month you can get $2 on a line compared to $1.95 at Pinnacle? Its certainly worth having an account then.
In addition to these promotions 1xBet also have special proposition markets such as tying a goal scorer to their team winning. Essentially a multi that wasn’t previously possible.
All of these promotions do have a big caveat though. Most are capped at $100, and the terms do state that they are only for recreational punters. So if you are looking to turn over big money on $2 lines I have some bad news, but if you’re only a $100 a match punter you can knock yourself out!
So our 1xBet review in a nutshell? Another great, solid, slick book from a reputable operator who you know will be around for years to come. Unless you are a proposition bettor 1xBet will never be your first choice bookmaker, but there is enough there in promotions and bonus bets to make it worth opening an account!